An article from "Chicago Scene" Magazine best sums up our recent
past and current direction for the band:
For centuries, hatters used mercury to more easily shape their hats and the
process drove them to madness. Mercury is a metaphor for happiness, but if you
hold onto something for too long it can poison you, explained Matt Hoffer, lead
vocalist of Chicago quartet Holding Mercury. Hoffer's soft, attractive features
are contrasted by his piercing green eyes, which glow with an intense vision
for the band and a certain dedication that borders on madness.We'll sell everything
we have to make this [Holding Mercury] happen.
SCENE caught up with Hoffer and bassist Andy Titchenal in the West Town Five
Star lounge for a couple two?or three cans of Tecate. Hoffer and Titchenal met
back in the day on a suburban traveling hockey team, but it was music not hockey
that has endured into their professional lives. We cut our teeth on bands like
Megadeth, the old Metallica,? Titchenal said, his shoulder length dark hair
and dark eyes fitting for his hard-rock core.
Their tastes have developed into a blend of 1980's pop and hard rock music
that is nearly impossible to encapsulate. We love all the elements of great
pop music, but we were kinda hard rock guys growing up and [Matt's] got a voice
that isn?t hard rock and our guitarist is into Brit pop music, Titchenal explained.
Like most bands, Holding Mercury has seen its lineup change. The recent incarnation
features Brooklyn native Ashok Warrier on lead guitar and Jason Batchko, formerly
of major-label band Caviar, on drums. With Jason and Ashok, we've never sounded
so good, Hoffer and Titchenal agreed. Not only do they share the same professional
vision, they like and respect one another. Their self-produced debut record,
Downfall of an Empire, is available for downloads on the band?s site, Holdingmercury.com,
as well as making the rounds of radio stations like Q101.
Mercury explains their sound with the tag line, The Police chasing The Killers
in getaway Cars. Whatever Downfall is, no two songs sound alike, which may explain
why it took 18 months to produce.
Some of the ambient synthesized harmonies, especially at the opening of several
of the 10 tracks, bear undeniable marks of the edgier pop bands of the '80s
like Crowded House and The Cars. But it's a terrible simplification. Franz Ferdinand
beats run into Killeresque explosiveness, there's some angry dark howling in
the chorus of the single ?I?m Not Well? that harken to their speed metal roots,
and the ballad ?Anchors Away? showcases Hoffer?s vocal range. If anything, Hoffer?s
smooth but powerful voice is the only constant running through the album.
However different the songs are, they are unified by the bands? dedication
to investing everything they have to making it work. If you want to make it
you can't have a serious day job and be a musician, Hoffer said, I've tried
it and it just doesn't work.
After college and dismal stints in the corporate world, Titchenal and Hoffer
reunited and formed Holding Mercury. I live on eggs and jalape?os, Titchenal
said happily. Like Matt [Hoffer] said, we'll sell everything we have to keep
it going because we love the music. They've gotten enough funding to create
a mid-level indie label, Bad Nero Records, they booked their gigs, developed
their own website and are making the rounds not only on Q101 but at venues like
Metro, Double Door and the second coming of Bottom Lounge.
They're also increasingly appealing to younger crowds. On their way down to
this year's South by Southwest they picked up some festival cash by stoping
for a gig at Ottawa High School. ?Most of those type of gigs [college cafeterias
and high school auditoriums] you?re playing next to a popcorn machine,Hoffer
said. There were over 1,100 screaming students who showed up. ?They bought everything
we were bringing down to SXSW,Titchenal laughed.
Tapping into the younger crowd has given Mercury a stronger, loyal following.
Young women, especially, are keen on the good-looking rockers with the dark
edge.
Listening to Downfall, checking out Holding Mercury locally, their sound runs
around your head like, well, a hat. And their expectation of success isn't mad
at all; it's inevitable.